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AI-assisted automation

AI is used in three tasks: scanning official sources, classifying incoming content and drafting a first version of a text. No model output is published directly; everything that reaches a page is checked by a person against its own source.

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The projects page sets out four kinds of work run end to end; this page covers where AI sits inside them. Its counterpart on the search side is set out under search visibility, where Google's own position on AI features is quoted.

01

Which work gets automated?

Automated work falls under three headings: reading and summarising a large number of official sources, classifying incoming content or enquiries, and producing a first draft of a text. What they share is that the result is used only after a person checks it.

  • Scanning: reading official sources and competitor pages on a schedule, extracting what changed.
  • Classification: separating an incoming enquiry by subject and urgency.
  • Drafting: producing the first version of a text, never the final one.
  • Comparison: extracting the difference between two documents.

All four are things a person can do and which grow expensive through repetition. What automation buys is not a new capability but the same work done far more frequently.

02

Where is AI not used?

The model does not decide and is not treated as a source. It gives no opinion in a regulated field, makes no assessment of an individual case, and no figure it produces is written anywhere unverified; these are limits of responsibility rather than of capability.

A model writing fluently does not mean it is writing accurately. Because a language model can be wrong in the sentence where it sounds most certain, what gets checked is the source rather than the output.

03

How is output verified?

Verification runs on one rule: every numerical claim that reaches publication is traced back to its source and the source is read. A reference the model supplies is opened and checked even when it looks right, because naming a nonexistent source is known behaviour.

Every page on this site carries the same arrangement: a Sources block at the foot holding the claim, the publisher and the date it was checked. Where a figure is carried across, its date is carried with it, because an undated figure goes wrong quietly.

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04

Where does the data go?

Where personal data is processed the UK data protection principles apply: it is used lawfully and transparently, only for specified purposes, only as far as necessary, and is not kept longer than needed. Automated decision-making carries its own separate protections.

  • Which data reaches the model is written down in advance and narrowed.
  • Where personal data is not needed, none is sent.
  • A retention period is set and records are deleted when it expires.
  • The rights to be informed, to access, to correct and to erase are preserved.

05

What is the cost measured against?

Cost has two parts: the one-off build and the model usage that accrues while the automation runs. The second follows the volume of text processed and every call is logged, because an unmeasured automation never announces that it costs more than it saves.

That is why every automation built here carries a budget ceiling and a log. When the ceiling is reached the work stops; when it is not, what surfaces is an invoice months later.

06

How does an automation start?

It starts with doing the work by hand once, from beginning to end. Work whose steps have never been written down cannot be automated; in a free thirty-minute conversation we set out those steps and decide together which of them genuinely repeats.

In most cases the answer turns out to be automating one step rather than the whole job. Projects that try to automate everything stall on the hardest step and deliver none of the others.

Sources

  1. GOV.UKPersonal data must be used fairly, lawfully and transparently, for specified purposes, limited to what is necessary and kept no longer than needed; automated decision-making and profiling carry separate protections. — 26 August 2026
  2. GoogleNo separate machine-readable file, AI text file or special schema.org data is required to appear in Google's AI features. — 26 August 2026
  3. GooglePage experience is measured against the published Core Web Vitals thresholds. — 26 August 2026